Marketing agencies from startups to enterprises all face the industry challenge of scaling and keeping up with new best practices for digital marketing methods. Those challenges only increase as you expand your client roster. It’s kind of the curse of success.

Let’s imagine you’re a startup agency with 2 account managers and 10 clients. No problem! Each account manager takes on the responsibility of 5 clients each. That means consulting with the client, providing reports, keeping track of project progress. And oh yeah. Check-in on the client website every once in a while to ensure things are ok.

Now let’s take that start-up and give them 20 customers. 50 customers. A 100. As the client list scales, so does the need for account managers. It would be difficult for any marketing agency to feel like they’re ahead instead of playing catchup and putting out fires.

Scale is the problem. Automation is the answer.

As your agency grows, you’ll find that what was working is no longer up to the task. That’s why it’s critical to implement automation to ease the burden on your account manager and have them focus on more high-value tasks. 

Website monitoring plays a crucial role in automating and optimizing your agency. By employing regular uptime, page speed, security and SEO checks you can ensure the quality and performance of your client’s websites without devoting limited resources to tracking.

To learn more about website monitoring and its benefits, check out the BotWarden features page.